Privacy Policy

Entrelix Systems ("Entrelix", "we", "us", "our") is a trading name operated in the United Kingdom.

For the purposes of UK data protection legislation, Entrelix Systems acts as the Data Controller in relation to personal data collected through its website, advertising campaigns, lead forms, automation systems, and service enquiries.

We are committed to protecting personal data in accordance with:

• UK General Data Protection Regulation (UK GDPR)
• Data Protection Act 2018
• Privacy and Electronic Communications Regulations (PECR)

This Privacy Policy explains how we collect, use, store, and safeguard personal data.

This policy applies to data collected via:

• Our website
• Meta (Facebook/Instagram) Lead Forms
• Consultation booking forms
• AI-assisted communication systems
• Email correspondence
• CRM and automation platforms
• Advertising and analytics integrations

By submitting your information, you acknowledge the practices described in this policy.

3.1 Identity & Contact Information

• Full name
• Business name
• Email address
• Telephone number
• Job title
• Information provided in enquiry or consultation forms

3.2 Technical & Usage Data

• IP address
• Browser type
• Device information
• Website interaction data
• Advertising interaction and attribution data

3.3 Communication Data

• Call recordings (where applicable)
• AI-assisted call transcripts
• Email exchanges
• Consultation notes

We do not intentionally collect special category data unless voluntarily disclosed.

We process personal data under one or more of the following lawful bases:

• Consent – where you submit your details and agree to be contacted
• Legitimate Interests – to develop and operate our business
• Contractual Necessity – where required to deliver agreed services
• Legal Obligation – where required by law

You may withdraw consent at any time.

We use personal data to:

• Respond to business enquiries
• Schedule and conduct consultations
• Operate AI-assisted communication systems
• Qualify potential projects
• Deliver automation and infrastructure services
• Improve internal systems and operational processes
• Maintain compliance with legal obligations

We do not sell, rent, or trade personal data.

Entrelix Systems operates structured automation systems, including AI-assisted communication tools, to respond to enquiries efficiently.

By submitting your information, you acknowledge that you may be contacted via:

• Telephone (including AI-assisted call systems)
• Email
• SMS

Such communications relate strictly to your enquiry and our services. You may request to opt out at any time.

We may share personal data with carefully selected third-party service providers solely for operational purposes, including:

• Cloud hosting providers
• CRM platforms
• Telephony and AI communication providers
• Automation and workflow platforms
• Payment processors
• Analytics providers

These providers are contractually required to process data securely and in accordance with applicable data protection laws. We do not authorise third parties to use personal data for their own marketing purposes.

Where data is transferred outside the United Kingdom, appropriate safeguards are implemented, including:

• Adequacy decisions
• Standard Contractual Clauses
• Equivalent legal protections

We retain personal data only for as long as reasonably necessary to:

• Fulfil the purposes outlined in this policy
• Comply with legal and regulatory requirements
• Protect legitimate business interests

Lead enquiry data may be retained for internal analysis unless erasure is requested and no legal obligation requires retention.

We implement appropriate technical and organisational safeguards, including:

• Encrypted data transmission (TLS/SSL)
• Access controls and role-based permissions
• Secure cloud infrastructure
• API security controls
• Periodic system monitoring

While reasonable steps are taken to protect data, no digital transmission system is entirely secure.

To the fullest extent permitted by law, Entrelix Systems shall not be liable for:

• Unauthorised access resulting from third-party breaches beyond our reasonable control
• Service interruptions caused by integrated third-party platforms
• Indirect or consequential losses arising from data transmission over the internet

Nothing in this section excludes liability where it cannot lawfully be excluded.

Under UK GDPR, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request erasure (subject to legal limitations)
• Object to processing
• Restrict processing
• Withdraw consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise your rights, contact: info@entrelixsystems.co.uk

We may request identity verification before fulfilling requests.

Our website may use cookies and similar technologies to:

• Improve functionality
• Analyse website performance
• Optimise advertising campaigns

You may manage cookie preferences through your browser settings.

Our website and services may integrate with external platforms. We are not responsible for the privacy practices of third-party services. Users are encouraged to review their respective privacy policies.

We reserve the right to update this Privacy Policy at any time. Updated versions will be published on this page and become effective immediately upon publication.

Continued use of our services constitutes acceptance of any revised policy.